About Us

Our Story

Guangzhou Lingshun Trading Co., Ltd. was founded by Jin’guo Hu, a male entrepreneur whose decision to create this brand began with a personal experience. While shopping online to buy everyday clothing for his wife, he repeatedly encountered the same problems: many items looked appealing in photos but felt uncomfortable when worn, sizing was inconsistent, and prices often did not match the actual quality received.

After several disappointing purchases, Jin’guo Hu began paying closer attention to customer reviews, return reasons, and material details across different online stores. He noticed that these issues were widespread, with many women facing similar frustrations about clothing that was either stylish but impractical, or affordable but lacking durability and comfort.

Using his experience in online retail and supply coordination, he decided to launch a small online store focused on practical, wearable clothing. The brand started with a limited selection of styles, emphasizing comfortable fabrics, simple silhouettes, and realistic sizing. All designs were refined through small-batch testing and customer feedback, ensuring products meet real-life needs.

Today, the brand continues to operate as a small online store, prioritizing gradual improvement and careful product selection. Every item is developed with everyday use in mind, including commuting, errands, casual outings, and repeated washing. This practical and detail-oriented mindset remains at the core of the company’s operations.

Our Approach

At Guangzhou Lingshun Trading Co., Ltd., we stick to three practical priorities: quality basics, size inclusivity, and life-friendly designs. Every garment goes through simple but careful checks—from fabric selection to sample fitting—to ensure it holds up to daily use like commuting, errands, or casual outings. We offer a range of sizes to fit different body shapes, and within our operational limits, we try to use skin-friendly, low-impact materials to make clothes comfortable and reduce environmental footprint. All products are refined through small-batch testing and customer feedback to meet real-life needs.

Our goal is to let every customer who shops with us feel comfortable, confident in daily life, and satisfied with practical clothing choices.

Our Mission

To provide practical, comfortable, and affordable clothing that fits daily life—where usability, style, and comfort coexist seamlessly through our small online store.

Our Vision

To grow into a trusted small online brand where customers can find practical, comfortable, and affordable clothing that suits their daily needs.

Core Values

Quality, affordability, and practicality guide every decision we make—from selecting fabrics and designing styles to setting prices and responding to customer inquiries. We focus on delivering thoughtfully designed, everyday-friendly clothing accessible to our customers through a streamlined online shopping experience. 

Our Online Store

Explore our collection on our official website. We provide a straightforward shopping experience with detailed product notes (including fabric composition and care tips), size guides tailored to different body types, secure checkout with common payment methods, and a clear return policy—so you can shop confidently. Our website works well on both computers and mobile phones, making it easy to browse and order no matter how you access it.

Our Team

Guangzhou Lingshun Trading Co., Ltd. is operated by a small, dedicated team with hands-on experience in product sourcing, online store operations, and customer service. Every team member contributes to ensuring consistent product quality and responsive customer support. Product decisions and adjustments are made based on small-batch testing and customer feedback, keeping operations practical and aligned with real customer needs.

Contact Information

  • Company Name: Guangzhou Lingshun Trading Co., Ltd.

  • Registration No.: S2512025127283G (1-1)

  • Unified Social Credit Code: 91440118MAEREAUNX0

  • Date of Establishment: July 24, 2025

  • Legal Representative: Jin’guo Hu

  • Registered Address:
    No. 3, North 4th Alley, Dayuan Street,
    Liantang Village, Zhongxin Town,
    Zengcheng District, Guangzhou, China